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Next-Gen Edit
Beauty
Net-a-Porter’s beauty shake-up: The pros and cons
Fashion
Montblanc asked Wes Anderson to direct its ad. He did – and designed a pen
Member
Marketing
What’s in and out for influencer marketing in 2024
My Tech
Balenciaga is giving its clothes their own exclusive soundtrack
Member
Beauty
Why YSL Beauty’s latest campaign has nothing to do with makeup
Fashion
Tube Girl at Balmain? Internet personalities are invading fashion week
Fashion
Burberry’s bet on Daniel Lee takes shape
Member
Marketing
Hacks and roasts: Inside the new social media currency
Member
Marketing
Global luxury brands go deeply local. Suburbia isn’t far off
Member
Fashion
Explained: The Miu Miu frenzy and the business of viral
Marketing
Luxury fashion brands play it safe for Lunar New Year
Companies
Zero-party data: The new marketing frontline for luxury
Companies
Navigating the creator economy gold rush
Companies
Luxury is culture now. Here’s how
Companies
Luxury Instagram posts are down. Now what?
Companies
Can consumers learn to trust how brands use their data?
Companies
What the new customer loyalty looks like
Companies
Why content curation rules social
Beauty
Inside Estée Lauder’s bet on K-beauty
Companies
Trusted reviewers fight pay-to-play on Instagram
Companies
Chinese New Year campaigns: What worked and what didn’t
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