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Out-of-home advertising: The big fashion comeback?
An overlooked marketing channel becomes more interactive and accessible. Brands are learning to programme their OOH ads to achieve a variety of goals.
How Covid-19 encouraged India to shop secondhand
While buying secondhand clothes is a way of life in India’s remote Northeast region, it’s never been a national trend. Now a digital boom in vintage wear on Instagram is shifting mindsets.
Is this the year of the suburb?
Post-pandemic, it seems people want to spend less time in major city centres. What does that mean for high-end retail?
L’Oréal lifts the lid on sustainability strategy
On the heels of ambitious sustainability targets announced in 2020, incoming CEO Nicolas Hieronimus says green science holds the key to L’Oréal’s future.
Out-of-home advertising: The big fashion comeback?
An overlooked marketing channel becomes more interactive and accessible. Brands are learning to programme their OOH ads to achieve a variety of goals.
How Covid-19 encouraged India to shop secondhand
While buying secondhand clothes is a way of life in India’s remote Northeast region, it’s never been a national trend. Now a digital boom in vintage wear on Instagram is shifting mindsets.
Is this the year of the suburb?
Post-pandemic, it seems people want to spend less time in major city centres. What does that mean for high-end retail?
L’Oréal lifts the lid on sustainability strategy
On the heels of ambitious sustainability targets announced in 2020, incoming CEO Nicolas Hieronimus says green science holds the key to L’Oréal’s future.
