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Vogue Business

Technology

News & in-depth coverage of luxury NFTs, startups, the metaverse, digital clothing, gaming and more.

Technology

The Gang: The startup that builds Roblox worlds for Gucci and Givenchy

Fashion

The innovation behind Published By’s trending rock-shaped bags

Technology

What a TikTok ban would mean for its closest social media competitors

Companies

As the US TikTok ban advances, what does it mean for brands?

Technology

Four new ways that AI is changing fashion

Technology

The Margiela Tabi is now available in the metaverse

Technology

Fashion rental’s make-or-break year

Technology

Want to reduce returns? Avatars might be the answer

Technology

Beyond the hoodie: Why tech bros have money but nothing to wear

Technology

In New York, tech comes out of screens and onto the runway

Technology

Does AI belong in design? New York Fashion Week weighs in

Fashion

Can luxury brands trust authenticators to wipe out counterfeits?

Technology

How luxury brands are driving growth in the Chinese market on Douyin

Technology

This is what shopping looks like on Apple’s new mixed-reality headset

Technology

LVMH Watches CEO Frédéric Arnault’s vision for innovation

Technology

How Boss turned Gisele into a 33-foot hologram

Technology

A year of generative AI and phygital drops: How did Gucci differentiate?

Technology

Less sci-fi, more romance: Nicola Formichetti’s plan to rebrand digital fashion

Technology

TikTok Shop’s make-or-break year

Marketing

What’s in and out for influencer marketing in 2024

Technology

Would co-workers notice if you wore digital clothes on Zoom?

Technology

Amazon rolls out an AI fit tool to reduce returns

Technology

EU act will set boundaries on AI — with room for innovation

Technology

Why Gucci is still experimenting with generative AI art