.jpg)
Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.
Fashion month is back. As September sets in, all eyes will be on the runways in New York, London, Milan and Paris to see what trends are bubbling up and holding strong for the Spring/Summer 2025 season.
Brands and retailers are already banking on the ongoing 2010s revival as well as boho’s bounceback to stay big. But there’s much more to predict when it comes to the styles and items buyers will be investing in for next spring. Vogue Business breaks down the five trends to watch.
The boho bounceback means a surge in suede
Somewhere between the Western revival and the return of boho chic (ushered in by Chemena Kamali’s Chloé), suede is set to soar for SS25. Spotted already on Bella Hadid, who stepped out in LA two weeks ago with an oversized Coach suede Brooklyn bag, suede accessories will be a key item this autumn through Spring 2025.
Searches for suede are up 263 per cent over the past month, with “suede bags” seeing a 175 per cent increase, according to global shopping platform Lyst. On the high street, & Other Stories’s suede tote bag has become particularly sought-after, per Lyst, with searches up 528 per cent week-on-week, followed by Prada with a 281 per cent increase in searches for “Prada suede bag”.
The trend will extend to clothing for SS25. “We can expect suede matching sets, boxy cropped jackets, and blazers paired with bermuda shorts or mini skirts,” says Noémie Voyer, fashion product curator at trend analytics platform Heuritech. Heuritech uses image recognition on Instagram to identify fashion trends as they bubble up across the globe among the platform’s users. The AI can recognise the difference between colours, fabrics and shapes.
It also analyses data to break down trends by age, location and level of interest in fashion (the categories include edgy, trendy and mainstream). Edgy consumers are early adopters, embracing a style or product long before it reaches mainstream popularity. Trendy consumers stay up to date with the latest and most desirable brands, styles and products, typically embracing trends at their peak. And mainstream consumers engage with major styles and products once they have achieved widespread popularity, often taking a more passive role in fashion. Suede is set to trend upwards particularly in Europe next summer, according to Heuritech, up 17 per cent among consumers aged 26 to 35, compared with summer 2024.
Boho in general will continue to grow, too. On Gen Z resale platform Depop, searches for “boho” have increased 277 per cent since June, says trend forecaster and Depop trends expert Agus Panzoni. Searches for “Chloé” have also increased 96 per cent on Depop since the beginning of the year. “In terms of street style, I expect to see It-girls strutting down the street with classic boho styles such as the Chloé Silverado bag or the Paddington,” Panzoni says. The Depop community sees it coming too, with searches for the “Chloé Silverado” increasing by 200 per cent since the start of the year.
‘Earth girl’ and the new neutrals
Already present in Copenhagen and the SS25 menswear shows, we can expect earthy palettes to dominate the upcoming season, as well as some surprising ‘new neutrals’ that will replace muted tones used across tailoring, sportswear and casualwear.
“Understated tones are also set to reinforce the boho narratives anticipated to be a key storyline for SS25, following years of chronically online and algorithm-pleasing trends dominating fashion,” says Kayla Marci, senior retail analyst at EDITED. “In an age marked by economic and political uncertainty, consumers are gravitating towards a more authentic and grounded approach to living and dressing,” she says, paving the way for dusky pinks, espresso browns and earthy neutrals.
Sage is a new neutral for SS25, Heuritech’s Voyer says. “We had a lot of beige, we had a lot of off-white, we had camels, now sage is a new basics colour. It’s really interesting to see it come through in the ‘officecore’ looks. Increasingly, we will see it in overcoats, blazers and even sportswear, with matching sets for yoga and pilates.” Heuritech expects prominence of sage green looks on Instagram to grow 10 per cent from July to September 2025 versus the same period in 2024, particularly in the EU among 16 to 25-year-old edgy consumers and 9 per cent in the US among the same group.
Yellow will be another key colour for SS25, particularly in shades of lemon and butter. “Following the Barbie Pink takeover [in 2023] and seasons dominated by bold red, EDITED predicts a shift towards softer colour palettes for SS25,” says Marci. “While red remained a key colour story for pre-spring accessories, its presence was noticeably reduced at Copenhagen shows. In its place, butter yellows emerged as the freshest colour trend, and featured prominently in collections from Gucci, Stella McCartney and Joao Maraschin.”
The hue gained “viral traction” thanks to celebrities like Sabrina Carpenter, who has worn a series of butter-yellow looks in recent weeks. EDITED found yellow totalled less than 2 per cent of SS24 colours, but July sell-outs exceeded 2023 levels by 106 per cent, indicating the trend has yet to reach mass adoption, with high demand but low investment.
Yellow will be adopted by a wide scope of consumers in SS25, according to Heuritech data. Prominence of the shade will grow 5 per cent in the EU and the US in SS25 versus the same period in 2024, per Heuritech, among consumers aged 16 to 45.
From dollcore to indie sleaze, bubbles and ruffles hit mainstream
Stemming from the dollcore trend propelled by brands like Simone Rocha, Cult Gaia and Maison Margiela last season, one of the strongest silhouettes across the pre-spring collections was bubble hemlines, according to EDITED, which analysts expect to continue to blow up through SS25. “Bubble dress and skirt arrivals for SS24 were up 233 per cent on SS23, with dresses accounting for the majority of intake at 61 per cent,” says Marci. “While the trend is still in its early adoption stage, consumers have been receptive as over half of newness experienced majority SKU sell-outs.”
On Pinterest, related searches are up, including “balloon skirt outfit” (+1765 per cent), “puff skirt outfit” (+1015 per cent), “poofy skirt” (+175 per cent) and “puffer jacket outfit aesthetic” (+70 per cent).
Bubble and ruffle skirts are also linked to the growing influence of the 2010s, Panzoni says. “2010s revivalism hit hard in 2024, driven by an increasingly short nostalgia cycle, cultural moments like the indie sleaze revival (with a 43 per cent increase in searches on Depop), and the comeback of ‘recession’ pop-led by artists like Kesha, Charli XCX and Troye Sivan,” says Panzoni. And 2010s influence will continue next season, experts agree, this time with a surge in bubble and ruffle skirts.
“The growing popularity of bubble skirts and bubble dresses can be attributed to brands like Christopher Esber, Jacquemus and Miu Miu, who have thoughtfully incorporated the playful hemline into their recent collections,” says Panzoni. On Depop, searches for “bubble silhouettes” have increased by 74 per cent since the start of the year.
“In keeping with their 2010s origins, the styles won’t be worn in a polished way for SS25, instead being mixed with sporty items such as a football jersey (‘blokecore’), polo shirt, baby tee, or boxer shorts underneath,” according to Heuritech’s Voyer.
Animal prints
The mob wife trend may have felt like a flash in the pan, but animal prints and graphics will endure through next Spring/Summer, analysts agree. Over the last month alone, searches for “leopard print” have surged 91 per cent on Lyst, propelled by labels like Ganni, which has seen a 24 per cent increase in search for leopard print items.
EDITED market data reveals a staggering 104 per cent year-on-year increase in animal print arrivals for SS25, with its strong presence in pre-spring 2025 collections from Versace and Givenchy suggesting further exploration this season, Marci says. “Leopard print remains the dominant pattern, particularly in bottoms, which have seen the most commercial success,” she adds. Leopard print denim typically sells out in just 11 days, while leopard print skirt arrivals saw a 250 per cent year-on-year increase, per EDITED data.
According to Pinterest’s Trend Report, searches have increased for “leopard print jeans” (+2990 per cent), “dog sweater” (+60 per cent) and “lobster sweater” (+55 per cent) between June 2023 and June 2024.
“Designers are also anticipated to diversify animal prints,” Marci continues. “Zebra is a trend to watch, following its appearance in Jacquemus’s autumn collection, its street style popularity in Copenhagen and its endorsement by celebrities like Rihanna and Kendall Jenner,” she says. “Additionally, snakeskin will be ubiquitous for footwear and accessories in SS25, with the pattern experiencing a 51 per cent year-on-year increase in SS24 arrivals, while cowhide is expected to also gain momentum, following its appearance in Gestuz’s collection in Copenhagen and the ongoing interest in Western aesthetics.”
Sport style 2.0
After a blockbuster summer of sport in 2024, it’s no surprise that sport style will be front of mind for designers looking ahead.
“We’ve already seen the massive influence of sports in fashion, beauty and media, with events like Wimbledon, the European Cup, the WNBA season and the Olympics driving fashion conversations this year,” Panzoni says. “The explosion of interest in sports aesthetics can be tied to a cultural need for connection outside of the digital world. While sporting events once focused primarily on competition, they have now become major social occasions where fashion plays a crucial role. This has led to guests and players setting fashion trends, turning the sports field into a brand-new runway.”
For SS25, new sports and styles will influence fashion, alongside tennis and football, which dominated 2024. First, the rugby shirt. “Striped rugby shirts were abundant at Copenhagen Fashion Week, styled with sheer lace midi skirts, long socks and loafers at Baum Und Pferdgarten and waist belts, strappy sandals and silk skirts at OpéraSport, ushering in a new era of ‘blokette’ dressing,” says Marci. The rugby shirt also complements preppy dressing themes, which will evolve into a mash-up of academia, retro, vacation and sportswear for SS25, she adds. “Designers will spotlight longline shorts, pleated skirts, knitted polos, graphic tees, neckties, boxer shorts and designs with crests and badges.”
On Depop, search is up for jerseys (+96 per cent from May to June 2024), basketball shorts (+124 since the start of 2024) and tennis shorts (+22 per cent since 1 July). “I expect to see some of these make star appearances on the runway for SS25,” Panzoni says.
Unlike previous seasons, more trends are enduring or evolving for SS25, with new items emerging based on macro-level aesthetic shifts. It’s a refreshing shift from the consistent pendulum swing we’re used to in fashion, but as audiences increasingly seek newness from the rapid micro-trend cycle, designers will need to bring fresh takes to capture attention.
“For SS25, the groundwork for eschewing cores and micro-trends to favour everyday essentials was already laid at Copenhagen, with longline trench coats, classic blue jeans, crisp shirting and simple T-shirts among the no-fuss products on offer by designers including Mark Kenly Domino Tan and Aiayu,” says Marci. “While runway spectacles designed to break the internet can be expected with Coperni showing at Disneyland Paris, most shows this season will be underpinned by wearability and design.”
Comments, questions or feedback? Email us at feedback@voguebusiness.com.
More from this author:
‘Not time for parties’: Ukrainian Fashion Week is returning amid the war
After a two-season rest, Scandi darling Ganni is moving to Paris
Capri pants and ‘cautious optimism’: What you missed at Copenhagen Fashion Week
