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Richemont has acquired Italian jewellery brand Vhernier from the Traglio family for an undisclosed sum. The move will help to further bolster Richemont’s jewellery division, which outperformed watches and fashion last quarter.
Vhernier was founded in 1984 in Valenza, Italy, and is headquartered in Milan. It is known for handcrafted sculptural designs that are inspired by the curves of the human body, using combinations of precious metals, gems and unconventional materials like bronze, titanium and ebony. “This unique aesthetic perfectly complements our existing collection of renowned jewellery maisons,” said Richemont chairman Johann Rupert in a statement.
Vhernier in turn owns Italian silversmith De Vecchi Milano 1935. Vhernier’s financial performance as a whole will be reported under Richemont’s core jewellery division, alongside Cartier, Van Cleef & Arpels and Buccellati. The Swiss conglomerate, which will report its 2024 full-year results on 17 May, said the acquisition will have no impact on its net assets or operating results for the 2025 financial year.
“We are pleased for Vhernier to join Richemont, the undisputed leader in design jewellery,” said Vhernier chairman Carlo Traglio and CEO Maurizio Traglio in the release. “We firmly believe that our distinctive jewellery maison will flourish under Richemont’s stewardship, expertise and careful nurturing.”
The Traglio family, which made its fortune from bottling and distributing Coca-Cola in northern Italy, bought Vhernier from co-founder Angela Camurati in 2001. Today, it has 16 mono-brand stores (a mixture of owned and franchised) in Milan, Lake Como, Rome, Venice, Capri, Naples, Paris, Geneva, Monte Carlo, Athens, Istanbul, Dubai, New York, Miami, Beverly Hills and Kuwait; and is stocked by multi-brand retailers including Saks Fifth Avenue and Bergdorf Goodman.
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