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While the conversation around women’s empowerment has progressed in recent years, prompting wider acceptance around behaviours and expectations, the same cannot be said for men. This is something that has held male consumers back from greater adoption of beauty.
For the most part, global beauty sales are being driven by women, and it’s still a struggle to convince the average man to use daily skincare. But, the tide may be starting to turn, with new stars such as Timothée Chalamet and Harry Styles reflecting a new look and attitude.
As the mainstream perception of masculinity evolves, French beauty brand Horace wants to liberate men when it comes to beauty. On this episode of Vogue Business’s Beauty Radar podcast, Horace co-founder Marc Briant-Terlet shares how he plans to do just that.
This eight-part series will feature guests such as Dolce & Gabbana Beauty CEO Gianluca Toniolo, Glow Recipe co-founders Sarah Lee and Christine Chang and Beauty United’s Moj Mahdara.
Subscribe to Vogue Business’s Beauty Radar podcast on Spotify and Apple Podcasts.
Vogue Business’s Beauty Radar is sponsored by Citi Commercial Bank.
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