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Technology is transforming the way beauty does business. It’s changing the DNA of heritage companies, influencing how brands talk to consumers and making the retail experience smarter.
The Shiseido group, which owns brands such as Nars and Drunk Elephant, has been adopting a number of tech-driven initiatives, all of which feed into its innovation ambition.
On this episode of Vogue Business’s Beauty Radar, Dina Fierro, senior vice president of the Web3 and metaverse group at Shiseido Americas, shares how she navigates her role and where the biggest tech opportunities lie for beauty brands.
This eight-part series will feature guests such as Dolce & Gabbana Beauty CEO Gianluca Toniolo, Glow Recipe co-founders Sarah Lee and Christine Chang and Beauty United’s Moj Mahdara.
Subscribe to Vogue Business’s Beauty Radar podcast on Spotify and Apple Podcasts.
Vogue Business’s Beauty Radar is sponsored by Citi Commercial Bank.
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