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Yiling Pan

Penélope Cruz, price rises and a China push: Chanel’s strategy for 2024

March 28, 2024

What Chanel’s Shenzhen show reveals about its strategy in China

November 6, 2023

Can unconventional win in China? OTB is betting on it

December 17, 2021

Coach CEO talks China: From digital-first to staff as KOLs

June 23, 2021

Led by Gucci, China’s 520 festival overtakes Valentine’s Day

June 2, 2021